2.3 Market segmentation Revision Notes, Past Papers & Questions for GCSE AQA Business

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GCSE AQA Business 2.3 Market segmentation Past Papers & Study

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What is market segmentation?

Dividing by product features

Grouping consumers by characteristics

Combining all customers together

Selling to one specific age group

Well done!

GCSE AQA Business 2.3 Market segmentation Revision Notes

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GCSE AQA Business 2.3 Market segmentation Revision Notes

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GCSE AQA Business 2.3 Market segmentation Revision Notes

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Other GCSE AQA Business topics to explore

Business Edexcel Business OCR

Enterprise & Entrepreneurship

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Spotting a Business Opportunity

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Putting a Business Idea into Practice

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Making the Business Effective

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Understanding External Influences on Business

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Growing the Business

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Making Marketing Decisions

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Making Operational Decisions

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Making Financial Decisions

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Making Human Resource Decisions

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1.1 Role of business enterprise & entrepreneurship

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1.2 Business planning

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1.3 Business ownership

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1.4 Business aims and objectives

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1.5 Stakeholders in business

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1.6 Business growth

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2.1 Role of marketing

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2.2 Market research

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2.3 Market segmentation

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2.4 The marketing mix

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3.1 Role of human resources

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3.2 Organisational structures & different way work

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3.3 Communication in business

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3.4 Recruitment and selection

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3.5 Motivation and retention

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3.6 Training and development

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3.7 Employment law

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4.1 Production processes

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4.2 Quality of goods and services

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4.3 Sales processes and customer service

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4.4 Consumer law

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4.5 Business location

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4.6 Working with suppliers

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5.1 Role of the finance function

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5.2 Sources of finance

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5.3 Revenue, costs and profits

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5.4 Break-even

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5.5 Cash and cash flow

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6.1 Ethical and environmental considerations

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6.2 The economic climate

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6.3 Globalisation

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7.1 The interdependent nature of business

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